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COCA-COLA REFRESHMENTS MALAYSIA AND LEGOLAND® MALAYSIA RESORT ANNOUNCES STRONGER TIES – LOOKING FORWARD TO ANOTHER 5 YEARS OF PARTNERSHIP

  • Thursday 1st June 2017
  • Press Office
  • Sales & Promotions

Water Park Aerial View

COCA-COLA REFRESHMENTS MALAYSIA AND LEGOLAND® MALAYSIA RESORT ANNOUNCES STRONGER TIES – LOOKING FORWARD TO ANOTHER 5 YEARS OF PARTNERSHIP

Iskandar Puteri, Johor, 1stJune 2017 – Coca-Cola Refreshments Malaysia (CCRM) today announced its partnership renewal with Malaysia’s premium family holiday destination, LEGOLAND® Malaysia Resort (LLMR) for another five years.  The collaboration marks the continuation of CCRM as the official carbonated soft drink partner with LEGOLAND® Malaysia, enriching the experience of the guest to ensure they have an enjoyable time at the resort.

In celebration of the partnership renewal, both brands celebrate with an exciting announcement for Ramadhan and Hari Raya by offering a special promo starting from the 1st of June until the 30th of July. Consumers who purchase 4 or 12 cans per packs of Coca-Cola, Coca-Cola Zero Sugar, Coca-Cola Light, Fanta, Sprite, Heaven and Earth tea range and Minute Maid Pulpy juice drink range will get RM88 discount off for a purchase of 1 day combo ticket to LEGOLAND® Malaysia Resort. The offer will run in Giant, AEON and AEON Big outlets nationwide.

“This year is a special year for us as we are celebrating our 5th year anniversary. CCRM has been our pioneering strategic partner since day one, and we are happy that the ties are getting stronger as we look forward to the next five years. I believe this partnership will support both our brands in many positive ways, adding further value to our guests’ experience. I look forward to continuing this shared journey together with CCRM,” said Mr. Kurt Stocks, General Manager of LEGOLAND Malaysia Resort.

“A visit to LEGOLAND Malaysia Resort and exploring the parks is always an epic adventure for the whole family, which tastes even better when accompanied by an icy cold refreshing beverage from Coca-Cola be it a sparkling, tea or juice drink,” said Mr. Gareth McGeown, Commercial Director of Coca-Cola’s Bottling Investment Group Singapore, Malaysia and Brunei.

Having announced their first partnership in 2012, both brands have grown and will continue to do more to engage guests with each brand’s identity excellent collaborations such as the yearly out-park promotions (on-pack), in-park activations for tactical discounts with purchase and special events like the recycling campaign in 2014.

To mark the momentous occasion, an exclusive Coca-Cola truck with fun and engaging activities is available today in front of the Big Shop for the Theme Park guests’ to enjoy and win special merchandise if they participate.