Suntory Beverage & Food Malaysia and LEGOLAND® Malaysia Resort Celebrates Continued Partnership Print
Suntory Beverage & Food Malaysia and LEGOLAND® Malaysia Resort mark partnership by giving away complimentary tickets to underprivileged homes in Johor
Iskandar Puteri, Johor, 12th April 2016 – Suntory Beverage & Food Malaysia (SBFM) recently announced its partnership renewal with LEGOLAND® Malaysia Resort for a further three years to continue to make Ribena® the official fruit juice drink, available for visitors at the theme park. This marks a successful milestone for Ribena® as it continues its legacy in being a nutritious thirst quencher many Malaysians grew up with. The collaboration with Malaysia’s first international Resort, LEGOLAND Malaysia Resort, provides an ideal platform to enrich the experience of park visitors as they enjoy their time at LEGOLAND Malaysia Resort.
The signing ceremony was presided over by Mark Germyn, General Manager, LEGOLAND Malaysia Resort and Lee Hon Tong, Regional General Manager, Malaysia, Singapore, Hong Kong, SBFM. Having announced their first partnership in 2012, Ribena®, a Malaysian household name for decades and LEGOLAND Malaysia Resort, the first LEGOLAND Park in Asia, combines a wealth of experience in understanding the needs of consumers. Over the years, both brands have grown and will continue to do more to engage visitors with each brand’s identity.
In his speech, Lee praised the significant day for the two parties, “We are excited and proud to continue our collaboration with the first LEGOLAND Park in Asia. Working with the team has been a breeze for us for the past three years to make Ribena® the fruit juice drink of choice, and with the renewed partnership, we want to reach out to a wider LEGOLAND Malaysia Resort fans.”
The aim of this collaboration is to provide LEGOLAND’s visitors with the option of having a nutritious and tasty fruit juice drink when they enjoy the unique offerings at LEGOLAND Malaysia Resort. Since Ribena®’s first foray into LEGOLAND Malaysia Resort, both brands have continued to receive positive feedback from the guest, which is a testament to the strong partnership that has been developed over the years.
“Both of our brands have a strong history in enriching the lives of people whether it be through providing nutritious thirst quenching beverages or wholesome family oriented entertainment. This collaboration leverages our unique strengths in adding further value to our LEGOLAND Malaysia Resort visitors’ experience. I believe that this will further cement and grow both our brands in the coming years and we look forward to continuing our partnership with them,” said Germyn.Page 2 of 3In celebration of the partnership renewal, LEGOLAND Malaysia Resort tickets were provided to two children’s homes in Johor – Amitabha Centre and Puspanesam Home – which would allow the children to experience and enjoy the excitement of the LEGOLAND Malaysia Parks. The event saw the representatives of the homes, Ms. Peggy Ang and Mr. Raymond Choong Wei-Wei respectively, accepting the complimentary tickets on behalf of the children.
To mark this momentous occasion, SBFM announced the launch of Sparkling Ribena®, a new refreshing carbonated drink in can format, which will be available around the LEGOLAND Malaysia Resort.
From now till 31st May 2016, visitors would be able to enjoy RM50 off LEGOLAND Malaysia Resort tickets (Theme Park only ticket or COMBO tickets). Visitors will need to present one Sparkling Ribena® beverage per ticket when they purchase tickets from LEGOLAND’s ticketing counter. They will also be able to enjoy a fun day at the resort and take their favourite photo with the one and only Ribena® Berry LEGO model in Malaysia.
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Ribena® was created by Dr Vernon Charley in 1938; its name is derived from the botanical name of blackcurrants – Ribes Nigrum. In 1955, Ribena® made its way to Malaysian shores and soon became a firm favourite of Malaysian kids and adults and retains top-of-mind awareness among Malaysian consumers. Made with blackcurrants sourced from farms in New Zealand for their deep purple colour, Ribena® is known for its natural goodness and delicious flavour, made without artificial colour or flavouring. Ribena® is available as a cordial and in ready-to-drink format.
About Suntory Beverage & Food Sdn Bhd
Suntory Beverage & Food Ltd (SBF) is a leading global soft drink company, headquartered in Japan and listed on the Tokyo Stock Exchange, with an integrated platform across five key regions: Japan, Europe, Oceania Southeast Asia and the Americas. SBF has an extensive line-up of products and in 2012 was the number four supplier of soft drinks globally and second in Japan. SBF’s vision is to be the leading global soft drink company recognized for its premium and unique brands. On 31st December 2013, SBF acquired Ribena® and Lucozade® and Suntory’s new Malaysian subsidiary commenced its sales and marketing operations for Ribena® in January 2015.
About LEGOLAND® Malaysia Resort
The LEGOLAND® Malaysia Resort brings together a LEGOLAND® Theme Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions and designed for families with children aged 2-12. It is the first of its kind in Asia and offers adventure, education and fun for action-packed day trips or a short break destination.
LEGOLAND® Malaysia Resort is proud to announce that it has clinched first place in the prestigious TripAdvisor® Award, as part of the Top 10 Travellers' Choice hotels for families. This comes as a huge leap for LEGOLAND® Malaysia, jumping to first place this year from number 10 last year. Besides getting nominated in the Malaysian category, the hotel also placed sixth in the Asia category, and was the only Malaysian hotel on the list. This award comes just two months after LEGOLAND® Malaysia Resort was also awarded the Best Tourism Attraction in the Man-Made Attraction category for the inaugural Malaysia Tourism Awards 2016. The Resort was awarded based on creativity of product development; popularity, cleanliness and maintenance of the attraction; type of facilities available; positive feedback from visitors; displays of Malaysian cultural elements; and value for money.
What’s New in LEGOLAND® Malaysia Resort
It’s the attention to detail and keeping the interest of Park guests in mind that has helped the Park to win these awards, and this comes from initiatives like extending the operating hours of the LEGO®Wave Pool in the Water Park until 9pm starting from 11 March, every Friday and Saturday. Guests can expect a fun time with their family with various party themes, exclusive LEGO® character appearances, and unleashing their inner rock star with karaoke night. They’ll also be able to bond over games such as tube racing, Build-A-Raft and building a brick tower! This initiative was borne out of the Resort listening to the requests from guest on providing a family friendly hangout at night. To further thrill guests, earlier in March, the Park welcomed the addition of the new LEGO® Movie™ 4D: A New Adventure screening exclusively at the LEGO Studio. While later in the year, visitors can also look forward to the new Ninjago ride, which will be the park’s biggest investment to date, and will be at the heart of the new Ninjago land.