LEGOLAND® MALAYSIA RESORT LAUNCHES THE WORLD'S FIRST LEGO® VIRTUAL REALITY ROLLER COASTER Print

Themed “The Great LEGO® Race”, the Refreshed Ride Will Immerse Families in a New Exhilarating Experience Together

[Image 1: Artist’s impression of The Great LEGO Race entrance at LEGOLAND® Malaysia Resort.]

ISKANDAR PUTERI, 19th SEPTERMBER 2017Ready, Set, LEGO®! Prepare to embark on the wildest LEGO ride as LEGOLAND® Malaysia Resort will be the world’s first LEGOLAND park to launch the LEGO virtual reality roller coaster in November 2017, followed by LEGOLAND Florida Resort and LEGOLAND Deutschland Resort in 2018.

Combining cutting-edge virtual reality technology with roller coaster thrills, the new attraction was developed under the supervision of Merlin Magic Making – the company’s global creative division that designs and develops attractions for Merlin sites around the world. The Great LEGO Race will transform three existing “Project X” roller coasters into an exciting, high-octane experience that puts kids and parents alike in the driver’s seat and asks, “Are you brave enough to face, race and beat the best of the best in all of LEGO world?”

“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making, which designs and develops attractions for Merlin sites around the world. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”

Featuring a colorful lineup of racers drawn from the ranks of the popular LEGO Minifigure mystery assortments, The Great LEGO Race builds a universe of imagination that will unleash the inner child of everyone. It pits riders in a rollicking race against wild, brick-built contraptions driven by Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain, including a rocket-powered surfboard and a stylish scooter fueled by espresso. Wearing VR headsets, guests will experience the action from every direction – up, down, forward, backward and all points in between – in a spectacular environment completely made of LEGO bricks.

General Manager of LEGOLAND Malaysia Resort, Kurt Stocks added, “We’re honoured to be the first LEGOLAND park to launch this experience in the world. Fuelling this launch is our commitment to consistently deliver refreshing experiences and attractions so that every visit here is a new experience for our guests. This November’s launch will further testify to that commitment as guests visiting LEGOLAND Malaysia Resort will be among the first in the world to embark on The Great LEGO Race and lose themselves in a virtual world with captivating storyline suitable for adults and children alike”.

The adventure begins the moment guests approach the ride’s bold new entry portal enveloped in the sounds of roaring engines fill the air. Nearby, the coaster’s queue will resemble a pre-race space where pit crews for each of the five LEGO racers prepare for the competition, including interactive and hands-on elements to entertain riders in the queue.

During the ride, Bluetooth technology will sync the virtual visuals with the roller coaster’s twists, turns, drops and climbs, creating an all-new experience filled with thrills, spills, surprises and humor – done in LEGOLAND’s brilliance.

The Great LEGO Race can be ride with or without the VR headset, and is suitable for children ages 6 and up. For further information on promotions and activities, visit LEGOLAND Malaysia Resort’s official website www.legoland.com.my and stay connected with the resort via social handles (Facebook & Twitter) to find out more.

A standard 1-day adult theme park ticket costs RM195, while a standard 1-day child theme park ticket costs RM155. Admission for child below 3 years old is free. For more details on LEGOLAND Malaysia Resort tickets, visit https://www.legoland.com.my/book-visit/day-tickets/.

For more high-res images of LEGO® Virtual Reality Roller Coaster, please download them here.

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For media enquiries, please contact:

Chloe Chow
LEGOLAND® Malaysia Resort | Merlin Entertainments Group
Tel: +6 07 597 8816 | Mobile: +019-612 4737
Chloe.chow@legoland.my

Ayden Ong
Edelman Public Relations Worldwide Pte Ltd (Singapore)
Tel: +65 6654 9116 l Mobile: +65 9012 3035
LegolandSG@edelman.com

About LEGOLAND® Malaysia Resort 

The LEGOLAND® Malaysia Resort brings together a LEGOLAND Theme Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions and designed for families with children aged 2-12. It’s the first of its kind in Asia and offers adventure, education and fun for action-packed day trips or short break destination. The resort was awarded the Best Tourist Attraction in the Man-Made Attraction category at the prestigious Malaysia Tourism Awards for the year of 2014/2015, ranked No.1 in the TripAdvisor® Traveller’s choice award 2016 as the first choice families hotel in Malaysia, and named No.6 in Asia overall, being the only resort in Asia to make the cut. On top of that, the Resort also received the Merit Award at the Landscape Design Awards for the year 2015, given and recognized by the Institute of Landscape Architects Malaysia, under the Professional Category. Most recently, LEGOLAND® Malaysia Resort was also named as one of the top 10 amusement parks in Asia by TripAdvisor®. Having bagged these achievements and many more unstated, LEGOLAND Malaysia Resort seeks to continue to expand and bring new additions to the Resort, to ensure that it remains the crown jewel of Malaysia.

About Merlin Entertainments 

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees (peak season).  

Merlin currently has thirteen attractions in Asia including Madame Tussauds in Bangkok, Shanghai, Tokyo, Hong Kong, Singapore, Beijing and Wuhan, China; the fantastic LEGOLAND® Malaysia Resort with its theme park, hotel and water park; world leading aquaria in Busan, Bangkok and Shanghai, - underlining the company’s position as the world’s biggest global aquarium operator; LEGOLAND Discovery Centre in Tokyo and Osaka, Japan and Istanbul.   Dubai and Japan’s LEGOLAND Park have also opened this year and will soon open in South Korea in 2018. Visit www.merlinentertainments.biz for more information.

About Themed Attractions Resorts & Hotels Sdn. Bhd.

Themed Attractions Resorts & Hotels Sdn. Bhd., (formerly known as Cameron Highlands Holdings Sdn. Bhd.) is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations in Malaysia. Established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region. Its current key investment portfolio comprises of Desaru Coast - Malaysia’s first integrated luxury destination, LEGOLAND® Malaysia - the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore - an indoor family education and entertainment centre, PuteriHarbour South – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, Little Big Club – a single themed attraction that is home to five popular global characters and Hotel Jen Puteri Harbour at the luxury waterfront of PuteriHarbour, Nusajaya, along with the award winning The Datai Langkawi and the first Els Club in Southeast Asia – The Els Club TelukDatai in Langkawi. The Els Club Malaysia will add two more championship golf courses to its stable with the opening of The Els Club Desaru Coast and The Els Club Desaru Valley, both located in Desaru Coast.   

Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 1,500 jobs.