LEGOLAND Malaysia Gears Up for Brick-tastic 2024: Driving Tourism Growth and Family Fun

LEGOLAND Malaysia Gears Up for Brick-tastic 2024: Driving Tourism Growth and Family Fun

KUALA LUMPUR, 30 January 2024 – Buckle up, brick builders! LEGOLAND® Malaysia Resort is revving up for an epic 2024, poised to play a pivotal role in Malaysia's ambitious tourism rebound. With a strategic lineup that blends immersive cultural experiences, thrilling new attractions, and its signature edu-tainment offerings, LEGOLAND Malaysia is set to attract international visitors to support the Ministry of Tourism, Arts and Culture’s (MOTAC) 2024 international tourism targets.

"LEGOLAND Malaysia is more than just a theme park; we're a catalyst for tourism growth in Johor and beyond," says CS Lim, Divisional Director of LEGOLAND Malaysia Resort. "Our focus on unique cultural experiences and family-friendly entertainment aligns perfectly with MOTAC's vision, making us a magnet for international and domestic travelers."

LEGOLAND Malaysia is actively collaborating with the Ministry of Tourism, Arts and Culture (MOTAC) to promote Malaysia as a premier family tourism destination. This collaboration includes joint marketing initiatives, participation in travel trade shows, and the development of culturally-themed events.

Key Strategies for Growth:

• Cultural Immersion: Dive into vibrant celebrations like Lunar New Year and Hari Raya, authentically crafted with LEGO bricks, catering to specific cultural interests and attracting a wider visitor base.
• New & Exciting Offerings: The Master Model Builder Search, Brick Fest with its creative stories and building experiences, and the highly anticipated LEGO Friends 4D movie create fresh appeal and drive repeat visits.
• Exceptional Value: The LEGOLAND Malaysia annual pass offers unbeatable value, with unlimited access, exclusive events, and discounts, enticing families and boosting local tourism spending.
• Strategic Partnerships: Close collaboration with MOTAC ensures alignment with national tourism goals, while local partnerships with businesses strengthen the supply chain and foster knowledge sharing.

Investing in the Future:

LEGOLAND Malaysia isn't just building bricktastic memories; it's building a brighter future for the tourism industry. With ongoing investments in new attractions, infrastructure, and job creation, the resort is poised to contribute significantly to the Johorean economy and solidify its position as a leading family entertainment destination.

So, get ready for a year of endless fun and cultural discovery at LEGOLAND Malaysia in 2024! Grab your family, pack your creativity, and experience the magic that's built not just with bricks, but with a commitment to enriching families and driving economic growth.