ETCM Launches 2016 NISSAN Safety Campaign at LEGOLAND® Malaysia Resort Print
ISKANDAR PUTERI, 23 April 2016 – Edaran Tan Chong Motor (ETCM) today launchedthe 2016 Edition of its ever popular Nissan Safety Campaign at LEGOLAND® MalaysiaResort. This campaign is launched with the objective of engaging Nissan customers inraising safety awareness and to enhance essential road safety skills and knowledge forboth adults and children.
With the Launch of Nissan Safety Campaign, this year edition continues with two of itsmuch sought after modules – Kids Safety Carnival ‘My First Safety Programme withNissan’ and Safety Driving Experience.
Mr Christopher Tan, Sales and Marketing Director in his address to the participants, “We have received overwhelming response and continuous support from our valuedcustomers in our past campaigns, and ETCM is delighted to continue to hold the NissanSafety Campaign for another year and so reinforce our relationships with our customers;creating a sense of belonging to our Nissan family. The safety of our customers and theirfamilies are very important to us, and with the increase number of road mishapsinvolving children, it is important that safety skills are well communicated through a funand interactive way to encourage learning. After all, our younger generation is literallydriving the future.”
ETCM is collaborating with LEGOLAND® Malaysia Resort as its corporate partner intoday’s launch of the 2016 Nissan Safety Campaign and with the event being held in thepopular resort, it has the making of fun and enjoyable for the selected participants.“
“This partnership has been a great success since we started three years ago! Togetherwith ECTM, we believe in the need to teach children, the future drivers about road safetyskills. The best way to teach them is by hands on learning, through fun and interactiveways – something that LEGOLAND® Malaysia Resort prides itself on doing through ourEDARAN TAN CHONG MOTOR SDN BHDCompany No. 230669-HNo. 62-68, Jalan Ipoh, 51200 Kuala Lumpur,Wilayah Persekutuan, Malaysia.Tel: 603-4047 8888 Fax: 603-4047 8800www.nissan.com.myvarious educational programmes in the Resort. ECTM found the best fit with us in teaching children to be safe on the roads through our Driving Schools”, shared Mr Casper Bonavent, Director of Operations, LEGOLAND Malaysia Resort.
The Kids Safety Carnival aims to provide valuable tips and advice on road safety. It focuses on educating both parents and children about road safety awareness by teaching traffic rules – to respect and obey them – and also to observe the traffic around them to avoid accidents as well as being safe in and out of the car. Exclusively for this year, parents are engaged in their kids’ learning by participating together in the modules.
The workshop also offers a hands-on wheels session at the Nissan LEGOLAND® Driving School where children were given the opportunity to drive in a true-to-life traffic circuit where they have to steer pass several road signages, traffic lights and other drivers, in order to qualify for their very own personalised Nissan LEGOLAND® Driving School’s license.
ETCM intends to bring the Kids Safety Carnival to Nissan customers throughout Malaysia, followed by the Safety Driving Programme. The venues for each of the workshops have been tentatively set up as follows:
Members of the public can obtain more updates and details about the Nissan Safety Campaign at the Nissan website (www.nissan.com.my). Nissan owners who wish to attend may contact ETCM’s Customer Relations Department at +603-4047 8788 or send an email request to firstname.lastname@example.org. Entries are subject to a ‘first-come, firstserved’ basis.
About Tan Chong Motor Holdings BerhadEdaran Tan Chong Motor Sdn Bhd, a wholly-owned subsidiary of Tan Chong Motor Holdings Berhad(TCMH), is the sales and marketing arm of Nissan vehicles in Malaysia. In 1957, Tan Chong Motors was appointed the franchise holder of Nissan/Datsun vehicles in Malaysia and Nissan/Datsun became the best-selling brand in the country in 1970. TCMH was listed on the Bursa Malaysia Securities Berhad in 1974. The group is principally involved in the assembly and distribution of automobiles. To complement TCMH’s auto business, TCMH provides a wide range of services such as vehicle after sales, hire purchase financing, leasing, insurance and personal loans to TCMH’s valued ASEAN customers.
About LEGOLAND® Malaysia ResortThe LEGOLAND® Malaysia Resort brings together a LEGOLAND Theme Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions and designed for families with children aged 2-12. It’s the first of its kind in Asia and offers adventure, education and fun for action-packed day trips or short break destination