LEGOLAND® MALAYSIA RESORT - COCA-COLA RENEWAL PARTNERSHIP SIGNING CEREMONY Print
COCA-COLA REFRESHMENTS MALAYSIA AND LEGOLAND® MALAYSIA RESORT
ANNOUNCES STRONGER TIES – LOOKING FORWARD TO
ANOTHER 5 YEARS OF PARTNERSHIP
To celebrate the renewed partnership, Coca-Cola Refreshment Malaysia introduces
special promotion for Ramadhan and Hari Raya celebration
Iskandar Puteri, Johor, 1st June 2017 – Coca-Cola Refreshments Malaysia (CCRM) today announced its partnership renewal with Malaysia’s premium family holiday destination, LEGOLAND® Malaysia Resort (LLMR) for another five years. The collaboration marks the continuation of CCRM as the official carbonated soft drink partner with LEGOLAND® Malaysia, enriching the experience of the guest to ensure they have an enjoyable time at the resort.
In celebration of the partnership renewal, both brands celebrate with an exciting announcement for Ramadhan and Hari Raya by offering a special promo starting from the 1st of June until the 30th of July. Consumers who purchase 4 or 12 cans per packs of Coca-Cola, Coca-Cola Zero Sugar, Coca-Cola Light, Fanta, Sprite, Heaven and Earth tea range and Minute Maid Pulpy juice drink range will get RM88 discount off for a purchase of 1 day combo ticket to LEGOLAND® Malaysia Resort. The offer will run in Giant, AEON and AEON Big outlets nationwide.
“This year is a special year for us as we are celebrating our 5th year anniversary. CCRM has been our pioneering strategic partner since day one, and we are happy that the ties are getting stronger as we look forward to the next five years. I believe this partnership will support both our brands in many positive ways, adding further value to our guests’ experience. I look forward to continuing this shared journey together with CCRM,” said Mr. Kurt Stocks, General Manager of LEGOLAND Malaysia Resort.
“A visit to LEGOLAND Malaysia Resort and exploring the parks is always an epic adventure for the whole family, which tastes even better when accompanied by an icy cold refreshing beverage from Coca-Cola be it a sparkling, tea or juice drink,” said Mr. Gareth McGeown, Commercial Director of Coca-Cola’s Bottling Investment Group Singapore, Malaysia and Brunei.
Having announced their first partnership in 2012, both brands have grown and will continue to do more to engage guests with each brand’s identity excellent collaborations such as the yearly out-park promotions (on-pack), in-park activations for tactical discounts with purchase and special events like the recycling campaign in 2014.
To mark the momentous occasion, an exclusive Coca-Cola truck with fun and engaging activities is available today in front of the Big Shop for the Theme Park guests’ to enjoy and win special merchandise if they participate.
Kindly find access to images from the event along with a news release with more information from this link right here.
Check out our Awesome Festive Celebrations for Hari Raya here: https://www.legoland.com.my/book-visit/bring-your-friends/
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About Coca-Cola Refreshments Malaysia
The Coca-Cola Company in Malaysia
In addition to Coca-Cola, one of the world's most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).
Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.
From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-ColaKU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.
About LEGOLAND® Malaysia Resort
The LEGOLAND® Malaysia Resort brings together a LEGOLAND Theme Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions and designed for families with children aged 2-12. It’s the first of its kind in Asia and offers adventure, education and fun for action-packed day trips or short break destination. The resort was awarded the Best Tourist Attraction in the Man-Made Attraction category at the prestigious Malaysia Tourism Awards for the year of 2014/2015, ranked No.1 in the TripAdvisor® Traveller’s choice award 2016 as the first choice families hotel in Malaysia, and named No.6 in Asia overall, being the only resort in Asia to make the cut. On top of that, the Resort also received the Merit Award at the Landscape Design Awards for the year 2015, given and recognized by the Institute of Landscape Architects Malaysia, under the Professional Category. Having bagged these achievements and many more unstated, LEGOLAND Malaysia Resort seeks to continue to expand and bring new additions to the Resort, to ensure that it remains the crown jewel of Malaysia.
About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees (peak season).
Merlin currently has thirteen attractions in Asia including Madame Tussauds in Bangkok, Shanghai, Tokyo, Hong Kong, Singapore, Beijing and Wuhan, China; the fantastic LEGOLAND Malaysia Resort with its theme park, hotel and water park; world leading aquaria in Busan, Bangkok and Shanghai, - underlining the company’s position as the world’s biggest global aquarium operator; LEGOLAND Discovery Centre in Tokyo and Osaka, Japan and Istanbul. Dubai’s LEGOLAND® Park has also opened in October 2016, Japan’s opened in April 2017 and South Korea will open later in 2018. Visit www.merlinentertainments.biz for more information.
About Themed Attractions Resorts & Hotels Sdn. Bhd.
Themed Attractions Resorts & Hotels Sdn. Bhd., (formerly known as Cameron Highlands Holdings Sdn. Bhd.) is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations in Malaysia. Established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region. Its current key investment portfolio comprises of Desaru Coast - Malaysia’s first integrated luxury destination, LEGOLAND® Malaysia - the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore - an indoor family education and entertainment centre, PuteriHarbour South – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, Little Big Club – a single themed attraction that is home to five popular global characters and Hotel Jen PuteriHarbour at the luxury waterfront of PuteriHarbour, Nusajaya, along with the award winning The Datai Langkawi and the first Els Club in Southeast Asia – The Els Club TelukDatai in Langkawi. The Els Club Malaysia will add two more championship golf courses to its stable with the opening of The Els Club Desaru Coast and The Els Club Desaru Valley, both located in Desaru Coast.
Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 1,500 jobs.