Model Citizens

Why are we called Model Citizen?

We have chosen to call ourselves Model Citizens because the phrase is very powerful and has many interpretations that describe us including: MODEL CITIZEN as a resident of LEGOLAND® (a country just for kids!) MODEL CITIZEN where “model” stands for the best (because only the best is good enough). We also act as ambassadors who set an example for our guests with “Model Citizen” conduct and behaviour. 

MODEL CITIZEN plays on the word “model” which is related to LEGO® products, models and attractions within our Park.

MC, the acronym for MODEL CITIZEN, is also short for “master of ceremonies,” which is a role we all play as hosts that create an interactive and memorable experience for the visiting children and families.

Our Model Citizens (or MCs) are one of the main attractions of our park and create the guest experience that makes our park unique. We have an action phrase, a daily reminder of our special brand of service excellence: “Make Someone a Hero Today!” This is our approach to the way we treat our guests and each other, a spirit of trust and caring that makes each day a fun and rewarding experience.


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The Model Citizen Profile

Child Affinity
You relate to and make children feel special. This is a country just for kids, and they are our main focus.

Ownership
You are someone that has high standards for individual and team performance and achievement. An action-oriented problem solver, you have sound judgment and decision-making skills.

Responsible
MCs are the backbone of our success, so we count on your commitment, reliability, and dependability to continue towards our goal of excellence. Our Model Citizens lead by example.

Creative
You are imaginative and innovative, with child-like enthusiasm and wonder. You look at things from a different perspective.

Relater/Team Player
As a strong and direct communicator, you know it is important to also be a good listener – open and approachable. You are polite and courteous while maintaining a sense of humour. You know how to build positive and supportive relationships with others.

Positive Attitude
We want to ensure every guest has a memorable experience when they visit our Park, and a big part of that comes from the attitudes our MCs display for them. You are an outgoing, exuberant and passionate individual. No matter what, you are flexible and adaptable with a “can do” and “will do” attitude.

Values
You have a strong value system that includes honesty, integrity, fairness, learning and family.